Our guide. Your resources.  Let’s make every company a wellness company, together.

Welcome to Wellhub! Take a tour of our brand’s visual and verbal identity applications. From logos to language, these guidelines are here to to empower you to use our brand accurately and effectively across every channel.

Welcome

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Versions

SECTION

Our Logo is available in Black, Off-White, or Main Magenta (further details on colors to follow). Ensure maximum contrast and clarity in design considerations.

Preferably, use the Main Magenta logo; otherwise, follow this rule: Black for lighter backgrounds and Off-White for darker backgrounds. Prioritize legibility, especially when overlaying.

Main Logo Colors

Ensure proper spacing to maintain legibility and provide an uncluttered surround for the logo.

Our spacing guidelines are derived from the height of the "B" and the width of the "L" in the Wellhub wordmark, denoted here as "x" and "y" respectively.

Logo Clear Space

Dont's

Our logo is what makes us recognizable, memorable, and shareable. By applying these guidelines, we ensure that our logo consistently reflects our values: supporting all dimensions of wellbeing, for every employee, every day.

Logo

These colors are fundamental for all brand applications, ensuring consistency and coherence across our communication materials.

Main Colors

In addition to the primary palette, we have a secondary palette that complements it with a broader yet concise scheme. These colors serve to enhance layouts with additional details, although they are not required to be present in every point of contact.

Secondary Colors

While color proportions may vary depending on the medium, the brand should generally adhere to the suggested proportions outlined on this page. This includes maintaining a balance between the off-white base or the magenta scale, incorporating a generous presence of purples, and infusing highlights with splashes of green.

It's important to avoid from excessively using dark colors. Lighter and brighter colors contribute to the brand's perception as light and uplifting.

Color Ratio

These are the colors combinations that we use the most and that has a nice accessibility score. We have a wide array of different combinations possible but these are certainly the ones that are more encouraged and used more often.

Keep accessibility in mind when combining colors. Big headlines for marketing and communication purposes can afford to have lower contrast. For functional texts, always strive for high contrast combinations.

Main color combinations

Our color palette is intentionally bright and uplifting to convey the energetic essence of our identity. When used effectively, these colors foster brand familiarity and enhance visual recognition. 

Colors

Our primary choice for titles is NaN Holo, a beautiful and balanced typeface with rounded edges that complements the logo while infusing freshness and credibility into the brand. The selection of a custom font for H1 headings enhances the brand's uniqueness.

NaN Holo Condensed

To download, contact the responsible team

For H2 headings and body copy, we've made it easier by selecting Inter, a user-friendly Google Font known for its excellent legibility and versatility.

Inter

For our typeface, we created a pairing that is both attractive and functional. Our custom font complements the unique aesthetic of our symbol and our secondary font is accessible across all platforms and channels.

Typeface

Our badges are abstract visuals to represent the dimensions wellbeing.

Our Badges

Badges can be applied in different ways and colors, from stickers to backgrounds, but are not meant as literal categories to define our offerings.

Badge Usage

We use mixed tag visuals to showcase the variety across our services and categories. Large tags communicate brand messages, representing activities or keywords. They may also be square or rounded, using our NaN Holo Condensed typeface. For dynamic compositions, mix shapes and colors. Maintain coherence by sticking to one hue per tag, combining dark and light shades.

Large Tags

Small tags serve functional purposes, such as categorization. They consistently use the Inter Semibold typeface. Maintain coherence by ensuring tags adhere to one hue, blending dark and light shades.

Small Tags

Incorrect use of graphic elements

As the all-in-one platform to support fitness, mindfulness, therapy, nutrition, and sleep, we've developed two versatile systems to visually express elements of our wellbeing network.

Graphic Elements

The animation of our icon– the wellbeing flywheel– symbolizes the platform where all dimensions of wellbeing converge, while the wavy fan-like spokes represent the constant and ever-evolving practice of wellness.

Symbol

SIMPLE

Hero Logo

Intro Card

End Card

Our badges serve as visual representations of core ideas within Wellhub. Their animation aids in swift comprehension and adds a touch of charisma to the design.

Badges

Our tags feature subtle animations, enhancing design depth while facilitating content comprehension.

Typography

Masks and transitions embody our uplifting vibe, crafting agile and thoughtful animations that serve as powerful storytelling tools.

Masks & Transitions

Badge Mask

Full bleed mask

Simple shape transition

Motion graphics transform our static brand assets into animations that engage and delight our audiences. Animations can be applied to logos, badges, tags, and typography, masks, and transitions.

Motion Graphics

To create margins for your design, take the longest side of your artboard and divide it by 30. Calculating it this way ensures that you end up with a measurement that scales proportionally across different formats and sizes.

Margins

After creating the margins, divide the remaining area by 3, 6 or 12 depending on how you want to arrange your content. 

Grids

We use grids and margins to organize our visual content. The systems outlined below are designed to be intuitive, easy to implement, and scalable to accommodate a wide range of designs, ensuring consistency and coherence.

Grids & Margins

Icons

The primary focus should be on the recognition of the icon, not its ultimate form. If any effect compromises understanding, it should be set aside, and priority given to conveying the message clearly.

Construction

Our icons were crafted to encompass a broad range of scenarios and occasions. This foundational library serves as versatile visual support to our narratives. 

They can be utilized in color variations (Magenta/Purple/Green) or in black and white.

Usage

Icons serve functional purposes in both B2B and B2C branding, depicting subjects like physical activities, work routines, and productivity. Inspired by our brand's symbol, they feature flexible lines and rounded connections.

Iconography

Our photography offers two central themes, activities and work. Each theme possesses its distinct tone and ambiance, capturing environments that are relatable and expressing moments that convey a range of energy.

Scenarios

To authentically represent our brand's essence, we applied a diverse array of techniques in our photography, including depth of field, cropped close ups, and motion blur.

Techniques

Depth of Field

Cropped Close Ups

Motion Blur

Product

Pictures reflect our dynamic wellness vibe—warm, uplifting, and alive. We use use a variety of photographic styles to showcase activities, express excitement, and highlight how our platform connects people to a world of wellbeing.

Photography

Our illustration style comprises a blend of expressive strokes, dynamic movement lines, and a foundation rooted in our brand colors.

Illustration Style

While illustrations can greatly support our storytelling, they are meant to complement photography, which remains the primary and most impactful medium.

Illustration Preview

Illustrations are the perfect companions to our lively photos. Behaving as more than snapshots, they fill gaps in storytelling when images fall short, adding movement and emotion into our visual narrative.

Illustration

The brand voice reflects our personality, our values, and how speak to connect with our audience. Our voice is always consistent, regardless of audience or situation.

Our voice

Just like our voices do in real life, our tone adjusts based on who we’re speaking to and how they feel. Below are the qualities that represent our tonal range depending on audience and context.

And remember, we’re dynamic! Our tone can and often will reflect more than one of these qualities at the same time.

Our tone

Verbal Identity is captured in our writing through brand voice and tone. Understanding how to “write like Wellhub” ensures we all communicate consistently to better connect with our community and customers. 

Verbal Identity

Ready to use our branding? Download our full Media Kit below to access our available assets. And don’t forget to reference our guidelines when applying our designs. 

Thanks for supporting employee wellbeing!